It doesn’t mean we’re not desi anymore it doesn’t mean that our roots have been severed.” And, of course, it works for the people who are still living in India because it reconfirms this is the original land of value and beauty and song and dance and all the rest of it. It appealed to people in the West because all the NRIs felt like “Just because we live here doesn’t mean we lost our Indian-ness.
A lot of external factors worked for the film: the novelty of a modern rom-com, for example, and liberalization.Īnupama Chopra: It’s such a seductive fantasy. Shah Rukh Khan (lead actor, Raj Malhotra): This film came at a time when the audiences were getting more receptive to a story like DDLJ and a pairing like mine and Kajol’s. Here’s a guy who’s born and bred in the U.K., and yet he turns out to be more Hindustani than the guy who was raised in Punjab. Here’s a guy who’s obviously flirtatious. And here was this film that completely turned this on its head, because here’s a guy who is buying beer in the first few minutes of the film. In films like Purab Aur Paschim or Des Pardes, it was the person from India who showed the Indian in the West what Indian values were. That’s a tough one to get because you are trying to make the characters a bit real, which was a new thing, which Aditya Chopra started.Īnupama Chopra: Traditionally, the West had been portrayed as a sort of decadent hotbed of sin in Hindi movies. Manish Malhotra (costume designer): There was a lot of glamour.
Sharmistha Roy (art director): This wasn’t any part of our Indian genre, in terms of visuals.
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